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Make some fine purchases on Madrid's chic streets

Wherever you choose to make your Madrid purchases, you will soon see why Spain's cool capital is firmly in the vanguard of European fashion and style. Make sure you have extra room in the suitcase!

The NH Concierge’s Tips

Find quality and bargains in the same place

We often have to make a choice: do we fork out for a top-tier product or do we gamble by paying less for something of lesser quality that might not last? This dilemma is summed up by the old mantra: you get what you pay for. Well, this isn't always the case with purchases in Madrid. At Las Rozas Village on the outskirts of the city, upmarket brands are available at a fraction of their normal retail prices. Easily accessible from central Madrid via the nearby Pinar de Las Rozas train station, Las Rozas Village is well worth the trip for anyone with elegant taste but perhaps not bottomless pockets.

Keep it classy on Madrid's "golden mile"

Madrid's so-called "golden mile" is certainly one of the classiest retail stretches in the world, up there with London's Oxford Street or New York's Fifth Avenue. Found in Madrid's exclusive Barrio Salamanca-milla Oro, it features rows of gorgeous shopfronts displaying the most beautiful recent additions to the canon of modern European fashion. Designer boutiques and flashy stores showcase the world's leading luxury brands, including Valentino, Chanel, Ermenegildo Zegna and Yves Saint Laurent. Alongside these stand a proud selection of cutting-edge Spanish designers, such as Roberto Verino and Victorio & Lucchio. Fashionistas and keen shoppers could spend hours ogling at the windows, but even those without prior interest in fashion will enjoy a stroll down this marvellous strip, also home to many top bars, busy cafés and exquisite restaurants.

Hunt out treasures in celebrated quarters

The eastern edge of Madrid's old town is best known as the gateway to phenomenal cultural institutions, namely the world-renowned Prado, Reina Sofia and Thyssen-Bornemisza museums. However, a little chunk of this central area holds a particularly romantic standing in the minds of generations of locals for a different reason. Sloping downhill from Plaza de Santa Ana towards the glorious greenery of Retiro Park is the Barrio de Las Letras, or "quarter of letters", named in honour of the numerous Spanish literary icons who settled here in decades and centuries gone by. The best loved former resident of this charming area is none other than Miguel Cervantes, creator of the seminal Don Quixote. With its quirky buildings and winding alleys, this area may not be as strikingly studded with fashion statements and designer stores as Salamanca but it is nonetheless a haven for shoppers who like to step off the beaten track and make unique discoveries. Dotted along these old streets are some of the best value purchases in Madrid, especially in the independent boutiques. Creative crowds are drawn to this neighbourhood and it inspires and fuels some of the city's leading young designers, some of whom sell their latest work in the area.

Grit and chic rub shoulders at Madrid's cutting edge

Known the world over as a fun and vibrant LGBT-friendly community, the area stretching from Madrid's bustling Chueca neighbourhood to the avenues of Gran Vía-Fuencarral and Calle Goya attracts all kinds of creative minds. This helps to fuel its grassroots fashion scene, which is among the best in Europe and often feeds new talents onto the catwalks of Milan and Monaco as well as Madrid itself. This is the place to beat the crowds and get a leg up on the latest trends in European fashion. There is no better place to end up after a hard day of shopping than these colourful streets, where a mixture of the city's liveliest, classiest, rowdiest, cheapest and most popular bars are located. Countless performing arts venues showcase the latest from Madrid's thriving music and theatre scenes.

Looking for a luxurious base with a great location? Our special boutique style hotels in Madrid are perfect for you.

Where to stay in Madrid

See all hotels in Madrid
nh-collection
NH Collection Madrid Colón
Calle Marqués de Zurgena, 4,. 28001 Madrid
Reviews
2023 Certificate of Excellence

The NH Collection Madrid Colón hotel enjoys one of the best locations in Madrid, in the heart of the well-heeled Salamanca district. It’s footsteps from the high-end shops and restaurants along the ‘Golden Mile’ and the city’s best museums and galleries are within easy walking distance, too.

  • 12.0km Adolfo Suárez Madrid-Barajas Airport
  • 2.41km Almudena Cathedral
  • 2.31km Atocha Station
  • 1.7km Avenida de America
  • wifi
    Free Wi-Fi
  • parking
    Parking
  • gym
    Gym
  • pool
    Pool
  • nonSmoking
    100%
  • airConditioner
    Air conditioning - Climate Control
  • eco-friendly
    Eco-friendly
  • pets
    Pets
  • celebrations
    Celebrations
  • meetings
    Meetings
  • numberRooms
    Rooms
nh-collection
NH Collection Madrid Suecia
Calle del Marqués de Casa Riera 4,. 28014 Madrid
Reviews
2023 Certificate of Excellence

The NH Collection Madrid Suecia hotel, formerly known as NH Madrid Suecia, is in the heart of the city’s historic center. A chic hotel on Madrid's Broadway, Gran Vía, it's ideal for shopping and musicals alike. Renovated in 2016, the hotel was originally opened in 1956.

  • 13.12km Adolfo Suárez Madrid-Barajas Airport
  • 1.37km Almudena Cathedral
  • 1.59km Atocha Station
  • 2.92km Avenida de America
  • wifi
    Free Wi-Fi
  • gym
    Gym
  • airConditioner
    Air conditioning - Climate Control
  • eco-friendly
    Eco-friendly
  • pets
    Pets
  • accessibility
    Accessibility
  • celebrations
    Celebrations
  • meetings
    Meetings
  • numberRooms
    Rooms
  • parking
    Parking
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